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Imagine building your brand on Twitter in 2007: by now, you could have millions of followers because you got in early. Well, you have that chance with another channel today. LinkedIn is the most underutilized platform these days. Gone are the days of LinkedIn being exclusively for job hunting. More and more executives, thought leaders, entrepreneurs, and employees are realizing the untapped possibilities on LinkedIn. Director of Client Relations, Nora Shepard will help you craft your profile strategically, so you set yourself up for success no matter where you are or what you’re looking for in your career.

In this session, you will:

  • Identify your LinkedIn objectives

  • Optimize your profile top to bottom

  • Make your content go viral—consistently

  • Find the LinkedIn groups that will benefit your brand the most

  • Identify realistic KPIs to measure your progress

  • Create a LinkedIn strategy unique to you that will take you through the next month and beyond