Authentically Austin: a SimplyBe. Masterclass
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Entrepreneurs are the new Influencers
are the new Entrepreneurs


September 20, 2019

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We interrupt your tacos, tequila, and tech savvy with a special announcement: SimplyBe., the groundbreaking, Chicago-based Personal Branding company profiled by Forbes, INC., Chicago Tribune, and MarketWatch, is dropping in to help keep Austin weird. And we’re targeting the people with all the good ideas.

You know who we’re talking about.

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As entrepreneurs and influencers, we all share common goals, right?

Recognition. Connection. Impact.

To make our corner of the world a better place.

To leave a legacy.

My legacy is to free people to simply be. Because when you
simply be your authentic self, you free the world to do the same.


Hi, I’m Jessica.

Serial entrepreneur and founder of SimplyBe. Agency. In my 10+ years in digital marketing, I’ve discovered that your ideas, vision, products, and goals don’t show up in the world until you do.

That’s the power of personal branding.

I built my own personal brand first by accident, and eventually by design, helping global CEOs, entrepreneurs, and creative professionals identify their value to achieve influence and propel their businesses. I realized my value prop was helping others find theirs. And I thought, wouldn’t it be great if the whole world could do this? If the whole world learned to stand in their power? And boom. SimplyBe. was born.

My personal brand helped me build a seven-figure business. And now my business helps me scale my personal brand.

I’m an entrepreneur. I’m an influencer. But I’m also a thought leader. That’s the sauce.

And that’s what I’m bringing to you, Austin.

Join me on September 20th to take your authority as an entrepreneur and power as an influencer to the next level by becoming a THOUGHT LEADER.

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The SimplyBe. Masterclass Promise:

Your authenticity is your superpower. You’ve already got everything you need to take your brand and your business to the next level. We’re just going to teach you how to harness it and master your messaging.

During the SimplyBe. Masterclass, you will learn how to:

  • Identify your value proposition and define a unique, authentic personal brand message

  • Create compelling content to convert your audience into clients

  • Build a beautiful visual brand aesthetic

  • Optimize your social channels for maximum exposure

  • Master your marketing strategy

And don’t worry, you’ll still be able to keep it weird.

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Authentically Austin:
A SimplyBe. Masterclass


Jessica Zweig
Founder and CEO
of SimplyBe. Agency


Peached Social House 6500 N. Lamar Blvd,
Austin TX


Friday, September
20, 2019 | 9am-5pm CT



9:00-9:30am: Breakfast and Introduction

9:30am-12:00pm: Build your personal brand identity

    • Differentiate yourself in the market by identifying your unique value proposition

    • Create a personal brand foundation through SimplyBe.’s trademarked solution, the Hologram

    • Establish a comprehensive omnichannel marketing strategy

    • Refine your elevator pitch to reach your target clients

    • Develop your signature style


12:00-12:15pm: Doing Good: My Fight to Find Myself

A talk by Heather Emerson, community advocate, environmental warrior, and co-founder of Prep to Your Door.

Heather will share her story, her struggles, and her path to achieving her ultimate goal: a business based on values and fighting the good fight. 

12:15-1:00pm: Lunch, provided by Prep to Your Door

1:00-2:15pm: Develop a content strategy

    • Determine the best pinnacle content for your brand

    • Create dynamic content themes

    • Build a content strategy to tell your story your way

2:15-3:30pm: Build, optimize, and grow your brand on Instagram

    • Define your brand story visually

    • Optimize your Instagram bio, headline, and feed

    • Learn how to grow your audience organically

3:30-4:00pm: How I Went From Unemployed Influencer to In-Demand Entrepreneur

    • A talk by top Austin-based food and travel blogger Jane Ko, of A Taste of Koko

    • Jane is the blogger behind A Taste of Koko, Austin's top food and travel blog. A Taste of Koko features the hottest restaurants and weekend getaways and is the official restaurant expert for Visit Austin TX.

4:00-4:45pm Optimize your LinkedIn for maximum exposure


4:45-5:00pm: Paid Social for Personal Brands

You've successfully defined your voice, messaging, and positioning. You've got a solid following, and your organic engagement is fire. Now what?

Claire Winslow, President of Best Practice Media and Executive Director of Social Media Week Austin demystifies Facebook Ads Manager to maximize your dollars and make sure the money you spend on FB and IG amplifies what's already working for you.

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So How much does it cost?

The SimplyBe. Masterclass is a one-of-a-kind, high touch experience offering expertise, strategies and tools execs and corporations from around the country pay top dollar for. But since Austin has a special place in our hearts, you have the chance to sign up for $499.

Bump up the authenticity in Austin with some good, old-fashioned Windy City grit.

Space is limited—sign up today!


So is this workshop for
entrepreneurs or influencers?


At the end of the day, it doesn’t really matter. This is about YOU. And if you have one follower, one client, and something to say, you have the chance to make an impact.

If you can create a game-changing business, you can attract a huge following through some kickass content. Make your business shine.

And if you can curate a beautiful Instagram feed, you can build something meaningful offline, too. Make your brand matter.

Step into your power. Show up for the world.

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Meet Jessica.

Jessica Zweig is an international award-winning entrepreneur and the Founder and CEO of SimplyBe. In 2018, she won the Gold Stevie® Award for “Female Entrepreneur of the Year,” was previously named a Top Digital Marketer To Watch by INC. and a “Personal Branding Expert” by Forbes. As a thought leader with over ten years of experience in digital marketing and social media, Jessica frequently speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations including Blackstone, Heineken USA, Nike, Red Bull, Chicago Tribune, Willis Tower, Dornbracht, Virgin Brands, and BBMC Mortgage Bank, and speaking on the international stages of MindValley University, Techweek, NEOCON, LinkedIn, The United Women in Business Foundation, 1871, and Microsoft. Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more. She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself.


Founded in 2014 SimplyBe. Agency provides customized branding, marketing and creative services to CEOs, entrepreneurs, executives, and corporations in Technology, Finance, Real Estate, Health and Wellness, Interior Design, Media, and beyond. Simply put, we work with thought leaders. Through our high-touch agency and immersive live trainings, our team of experts caters to our clients’ exact personal branding needs. From content creation, website development, and visual branding, to social media optimization, thought leadership PR strategies and book proposals, we bring award-winning brands to life.

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